12.03.2014 – Waycom repositions it’s visual identity


Suresnes, 12th March 2014


New visual identity

It’s objective: portray modernity and proximity amongst it’s client base through it’s quality

With a robust annual growth of nearly 20%, Waycom is now at a decisive crossroads in it’s developmental process. This provider of Cloud and Telecoms services to organisations, is planning an expansion beyond France’s borders. In order to display that intent, Waycom has decide to afford itself a new visual identity.

Waycom’s new visual identity reflects it’s positioning 

As the logo will maintain it’s traditional colours, it will allow the operator to be identified by it’s current client base. However, the “heraldic” green shall be replaced by a “lime” green, and the grey will become a little lighter. These two colours oppose each other whilst supporting one another. Whereas the green signifies the natural equilibrium, innovation, and serenity, the grey is reassuring and points towards the technical expertise.

It all balances out well thanks to the symmetry between “W” and “M”. Due to the rounder shape of the lettering, it forms the symbol of the mathematical infinity «  ». Thus, the logo depicts Waycom’s constant adaptability aimed at anticipating trends and improving their offerings.

With it’s more moderne identity, the operator wishes to illustrate it’s positioning: reconcile technological innovation with technical expertise so as to help their clients deploy.


ancien logo waycom

New logo 2014logo waycom nouvelle identité

More services, and more expertise…ever since it was founded in 2000, Waycom’s strategy has always been to evolve.

Waycom : continuous two figure growth since 2007

As a specialist of the retail market, Waycom has become a key actor in that sector of activity, well ahead of it’s competitors. During the course of it’s growth, which is based on one preconception: invest in constant technological equipment so as to offer services to it’s partners that are as aligned with current developmental levels. Hosting, virtualisation and Cloud Computing, IP MPLS networks, integration and security… The operator supplies customised services, which are deployed by our teams of receptive experts who are aware of issues that the clients could potentially be confronted with.

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About Waycom

Waycom was founded in the year 2000, and is a telecom service provider for companies, with offerings such as Cloud Computing, customised network connections, outsourcing as well as retail-centred solutions. The company has access to the best retail-oriented expertise available on the market . It is a preferred adviser for several actors  of the organised markets and franchises. Waycom works with over 500 clients including Sony BMG, Galeries Lafayette, Cdiscount.com, BETC Euro RSCG, Krys Group, MK2, etc. It is based in Suresnes, and achieves annual turnover figures of € 9,5 Million in 2013, whilst employing over 50 colleagues.

Pour en savoir plus : www.waycom.fr

Press relations contact

Karly Darnal

Aressy RP

110 rue Réaumur 75002

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